Quotation Holzmüller, H.H., Stöttinger, B.. 1998. A pragmatic concept for developing the cultural sensitivity of marketing managers. Proceedings of 27th EMAC Annual Conference, Stockholm (competitive paper), p. 213-236, Track 2 International Marketing


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Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A pragmatic concept for developing the cultural sensitivity of marketing managers
Year 1998

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Stöttinger, Barbara (Details)
Holzmüller, Hartmut (Details)
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