Drori, Gili, Delmestri, Giuseppe, Oberg, Achim. 2013. Branding the university: relational strategy of identity construction in a competitive field. In: Trust in Higher Education Institutions, Hrsg. Lars Engwall and Peter Scott, 134-147. London: Portland Press.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Branding the university: relational strategy of identity construction in a competitive field |
| Title of whole publication | Trust in Higher Education Institutions |
| Editor | Lars Engwall and Peter Scott |
| Page from | 134 |
| Page to | 147 |
| Location | London |
| Publisher | Portland Press |
| Year | 2013 |
Associations
- People
- Delmestri, Giuseppe (Details)
- External
- Drori, Gili
- Oberg, Achim
- Organization
- Institute for Change Management and Management Development IN (Details)