Quotation Drori, Gili, Delmestri, Giuseppe, Oberg, Achim. 2013. Branding the university: relational strategy of identity construction in a competitive field. In: Trust in Higher Education Institutions, Hrsg. Lars Engwall and Peter Scott, 134-147. London: Portland Press.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Branding the university: relational strategy of identity construction in a competitive field
Title of whole publication Trust in Higher Education Institutions
Editor Lars Engwall and Peter Scott
Page from 134
Page to 147
Location London
Publisher Portland Press
Year 2013

Associations

People
Delmestri, Giuseppe (Details)
External
Drori, Gili
Oberg, Achim
Organization
Institute for Change Management and Management Development IN (Details)
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