Quotation Walla, Peter, Koller, Monika, Bosshard, Shannon. 2014. Truth detection: unbiased brain responses reflecting brand attitude. Retreat on NeuroIS, Gmunden, Österreich, 05.06-07.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Truth detection: unbiased brain responses reflecting brand attitude
Event Retreat on NeuroIS
Year 2014
Date 05.06-07.06
Country Austria
Location Gmunden

Associations

People
Walla, Peter (Former researcher)
Koller, Monika (Details)
External
Bosshard, Shannon
Organization
Marketing Management IN (Details)
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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