Quotation Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shipping behaviour. Journal of Marketing Management 29 (5-6): 646-670.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing Management
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shipping behaviour
Volume 29
Number 5-6
Year 2013
Page from 646
Page to 670

Associations

People
Floh, Arne (Details)
Koller, Monika (Details)
Zauner, Alexander (Former researcher)
Organization
Marketing Management IN (Details)
Marketing DP (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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