Floh, Arne, Koller, Monika, Zauner, Alexander. 2013. Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shipping behaviour. Journal of Marketing Management 29 (5-6): 646-670.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Marketing Management |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shipping behaviour |
| Volume | 29 |
| Number | 5-6 |
| Year | 2013 |
| Page from | 646 |
| Page to | 670 |
Associations
- People
- Floh, Arne (Details)
- Koller, Monika (Details)
- Zauner, Alexander (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)