Quotation Javor, Andrija and Koller, Monika and Lee, Nick and Chamberlain, Laura and Ransmayr, Gerhard. 2013. Neuromarketing and consumer neuroscience: contributions to neurology. BMC Neurology 13 (13): S. 1-12.


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Abstract

Background: ‘Neuromarketing’ is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positive contributions to the scientific discourse from developing a biological model that tries to explain context-situated human behavior such as consumption have often been neglected. We argue for a differentiated terminology, naming commercial applications of neuroscientific methods ‘neuromarketing’ and scientific ones ‘consumer neuroscience’. While marketing scholars have eagerly integrated neuroscientific evidence into their theoretical framework, neurology has only recently started to draw its attention to the results of consumer neuroscience. Discussion: In this paper we address key research topics of consumer neuroscience that we think are of interest for neurologists; namely the reward system, trust and ethical issues. We argue that there are overlapping research topics in neurology and consumer neuroscience where both sides can profit from collaboration. Further, neurologists joining the public discussion of ethical issues surrounding neuromarketing and consumer neuroscience could contribute standards and experience gained in clinical research.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal BMC Neurology
Citation Index SCI
Language English
Title Neuromarketing and consumer neuroscience: contributions to neurology
Volume 13
Number 13
Year 2013
Page from 1
Page to 12
URL http://bmcneurol.biomedcentral.com/articles/10.1186/1471-2377-13-13
DOI http://dx.doi.org/10.1186/1471-2377-13-13

Associations

People
Koller, Monika (Details)
External
Chamberlain, Laura
Javor, Andrija
Lee, Nick
Ransmayr, Gerhard
Organization
Marketing Management IN (Details)
Marketing DP (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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