Koller, Monika. 2012. Methodological and content-related considerations in Marketing Research from a Consumer Neuroscience Perspective. Habilitationsschrift, WU Vienna.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Habilitation |
| Language | English |
| Title | Methodological and content-related considerations in Marketing Research from a Consumer Neuroscience Perspective |
| Academic institution | WU Vienna |
| Year | 2012 |
Associations
- People
- Koller, Monika (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)