Quotation Koller, Monika. 2012. Methodological and content-related considerations in Marketing Research from a Consumer Neuroscience Perspective. Habilitationsschrift, WU Vienna.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Habilitation
Language English
Title Methodological and content-related considerations in Marketing Research from a Consumer Neuroscience Perspective
Academic institution WU Vienna
Year 2012

Associations

People
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
Marketing DP (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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