Quotation Fröschl, Caroline, Koller, Monika, Zauner, Alexander. 2013. So heben sich mobile Apps von der Masse ab: Perceived Value - Was schätzen die Konsumenten an Finanz- und Sport-Apps und was kann der Praktiker davon lernen?. Medianet, 25.09.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title So heben sich mobile Apps von der Masse ab: Perceived Value - Was schätzen die Konsumenten an Finanz- und Sport-Apps und was kann der Praktiker davon lernen?
Title of journal Medianet
Year 2013
Date Sept. 25, 2013

Associations

People
Koller, Monika (Details)
External
Fröschl, Caroline
Zauner, Alexander
Organization
Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
Google Scholar: Search