Quotation Empen, Janine, Loy, Jens-Peter, Weiss, Christoph. 2015. Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market. European Journal of Marketing 49 (5/6): S. 736-759.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal European Journal of Marketing
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C, WH-B
Language English
Title Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market
Volume 49
Number 5/6
Year 2015
Page from 736
Page to 759
URL http://www.emeraldinsight.com/doi/full/10.1108/EJM-08-2013-0433
DOI http://dx.doi.org/10.1108/EJM-08-2013-0433

Associations

People
Empen, Janine (Former researcher)
Loy, Jens-Peter (Former researcher)
Weiss, Christoph (Details)
Organization
Institute for Economic Policy and Industrial Economics IN (Details)
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