Starjournal Quotation Abou Nabout, Nadia, Skiera, Bernd, Stepanchuck, Tanja, Gerstmeier, Eva. 2012. An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing. International Journal of Research in Marketing (29(1)): 68-80.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Research in Marketing
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
Number 29(1)
Year 2012
Page from 68
Page to 80

Associations

People
Abou Nabout, Nadia (Details)
External
Gerstmeier, Eva
Skiera, Bernd
Stepanchuck, Tanja
Organization
Interactive Marketing and Social Media IN (Details)
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