Starjournal Quotation Abou Nabout, Nadia, Skiera, Bernd, Stepanchuck, Tanja, Gerstmeier, Eva. 2012. An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing. International Journal of Research in Marketing. 29 (1), 68-80.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal International Journal of Research in Marketing
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
Volume 29
Number 1
Year 2012
Page from 68
Page to 80
DOI https://doi.org/10.1016/j.ijresmar.2011.07.002
Open Access N

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Abou Nabout, Nadia (Details)
External
Gerstmeier, Eva
Skiera, Bernd
Stepanchuck, Tanja
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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