Quotation Abou Nabout, Nadia, Skiera, Bernd. 2010. Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising. Proceedings of the 32nd INFORMS Marketing Science Conference, Köln, Deutschland, 16.06-19.06.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising
Event Proceedings of the 32nd INFORMS Marketing Science Conference
Year 2010
Date 16.06-19.06
Country Germany
Location Köln

Associations

People
Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Interactive Marketing and Social Media IN (Details)
Google Scholar: Search