Quotation Abou Nabout, Nadia, Skiera, Bernd. 2010. Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising. 32nd INFORMS Marketing Science Conference, Köln, Deutschland, 16.06-19.06.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising
Event 32nd INFORMS Marketing Science Conference
Year 2010
Date 16.06-19.06
Country Germany
Location Köln

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Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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