Abou Nabout, Nadia, Skiera, Bernd. 2011. Return on Quality Improvements in Search Engine Marketing. Proceedings of the 33rd INFORMS Marketing Science Conference, Houston, Texas, Vereinigte Staaten/USA, 09.06.-11.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Return on Quality Improvements in Search Engine Marketing |
| Event | Proceedings of the 33rd INFORMS Marketing Science Conference |
| Year | 2011 |
| Date | 09.06.-11.06. |
| Country | United States/USA |
| Location | Houston, Texas |
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- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Interactive Marketing and Social Media IN (Details)