Quotation Abou Nabout, Nadia, Skiera, Bernd. 2011. Return on Quality Improvements in Search Engine Marketing. 33rd INFORMS Marketing Science Conference, Houston, Texas, Vereinigte Staaten/USA, 09.06.-11.06.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Return on Quality Improvements in Search Engine Marketing
Event 33rd INFORMS Marketing Science Conference
Year 2011
Date 09.06.-11.06.
Country United States/USA
Location Houston, Texas

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Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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