Abou Nabout, Nadia, Skiera, Bernd. 2011. Profitability of Search Engine Marketing. Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC), Ljublijana, Slowenien, 24.05-27.05.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Profitability of Search Engine Marketing |
Event | Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC) |
Year | 2011 |
Date | 24.05-27.05 |
Country | Slovenia |
Location | Ljublijana |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)