Quotation Abou Nabout, Nadia, Skiera, Bernd. 2011. Profitability of Search Engine Marketing. Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC), Ljublijana, Slowenien, 24.05-27.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Profitability of Search Engine Marketing
Event Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC)
Year 2011
Date 24.05-27.05
Country Slovenia
Location Ljublijana

Associations

People
Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Interactive Marketing and Social Media IN (Details)
Google Scholar: Search