Abou Nabout, Nadia, Skiera, Bernd. 2011. Profitability of Search Engine Marketing. Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC), Ljublijana, Slowenien, 24.05-27.05.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Profitability of Search Engine Marketing |
| Event | Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC) |
| Year | 2011 |
| Date | 24.05-27.05 |
| Country | Slovenia |
| Location | Ljublijana |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)