Quotation Skiera, Bernd, Abou Nabout, Nadia. 2011. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, Washington D.C., Vereinigte Staaten/USA, 09.12-10.12..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Event New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
Year 2011
Date 09.12-10.12.
Country United States/USA
Location Washington D.C.
URL http://techtv.mit.edu/videos/18315-prosad

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Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Interactive Marketing and Social Media IN (Details)
Google Scholar: Search