Skiera, Bernd, Abou Nabout, Nadia. 2011. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, Washington D.C. Vereinigte Staaten/USA, 09.12-10.12.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising |
Event | New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation |
Year | 2011 |
Date | 09.12-10.12. |
Country | United States/USA |
Location | Washington D.C. |
URL | http://techtv.mit.edu/videos/18315-prosad |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)