Skiera, Bernd, Abou Nabout, Nadia. 2011. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, Washington D.C., Vereinigte Staaten/USA, 09.12-10.12..
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising |
| Event | New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation |
| Year | 2011 |
| Date | 09.12-10.12. |
| Country | United States/USA |
| Location | Washington D.C. |
| URL | http://techtv.mit.edu/videos/18315-prosad |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Interactive Marketing and Social Media IN (Details)