Quotation Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Proceedings of the 12th INFORMS Conference on Business Analytics & Operations Research, Huntington Beach, California, Vereinigte Staaten/USA, 15.04-17.04.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Event Proceedings of the 12th INFORMS Conference on Business Analytics & Operations Research
Year 2012
Date 15.04-17.04
Country United States/USA
Location Huntington Beach, California

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Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Interactive Marketing and Social Media IN (Details)
Google Scholar: Search