Quotation Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal, 23.05-26.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Event 41st Conference of the European Marketing Academy (EMAC)
Year 2012
Date 23.05-26.05.
Country Portugal
Location Lisbon

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People
Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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