Quotation Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. : Proceedings of the 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal, 23.05-26.05..


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Event : Proceedings of the 41st Conference of the European Marketing Academy (EMAC)
Year 2012
Date 23.05-26.05.
Country Portugal
Location Lisbon

Associations

People
Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Interactive Marketing and Social Media IN (Details)
Google Scholar: Search