Quotation Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Proceedings of the 34th INFORMS Marketing Science Conference, Boston, Massachusetts, Vereinigte Staaten/USA, 06.06-09.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Event Proceedings of the 34th INFORMS Marketing Science Conference
Year 2012
Date 06.06-09.06.
Country United States/USA
Location Boston, Massachusetts

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Abou Nabout, Nadia (Details)
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Interactive Marketing and Social Media IN (Details)
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