Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. Innovative Approaches to Measuring Advertising Effectiveness Conference, Philadelphia, Vereinigte Staaten/USA, 14.05.-16.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit |
| Event | Innovative Approaches to Measuring Advertising Effectiveness Conference |
| Year | 2013 |
| Date | 14.05.-16.05 |
| Country | United States/USA |
| Location | Philadelphia |
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- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Interactive Marketing and Social Media IN (Details)