Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. Innovative Approaches to Measuring Advertising Effectiveness Conference, Philadelphia, Vereinigte Staaten/USA, 14.05.-16.05.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit |
Event | Innovative Approaches to Measuring Advertising Effectiveness Conference |
Year | 2013 |
Date | 14.05.-16.05 |
Country | United States/USA |
Location | Philadelphia |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)