Quotation Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. Innovative Approaches to Measuring Advertising Effectiveness Conference, Philadelphia, Vereinigte Staaten/USA, 14.05.-16.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit
Event Innovative Approaches to Measuring Advertising Effectiveness Conference
Year 2013
Date 14.05.-16.05
Country United States/USA
Location Philadelphia

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People
Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Interactive Marketing and Social Media IN (Details)
Google Scholar: Search