Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. 42st Conference of the European Marketing Academy (EMAC), Istanbul, Türkei, 04.06-07.06.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit |
| Event | 42st Conference of the European Marketing Academy (EMAC) |
| Year | 2013 |
| Date | 04.06-07.06 |
| Country | Turkey |
| Location | Istanbul |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)