Quotation Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. Proceedings of the 42st Conference of the European Marketing Academy (EMAC), Istanbul, Türkei, 04.06-07.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit
Event Proceedings of the 42st Conference of the European Marketing Academy (EMAC)
Year 2013
Date 04.06-07.06
Country Turkey
Location Istanbul

Associations

People
Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Interactive Marketing and Social Media IN (Details)
Google Scholar: Search