Quotation Abou Nabout, Nadia, Skiera, Bernd. 2013. Return on Quality Improvements in Search Engine Marketing. Journal of Interactive Marketing. 26 (3), 141-154.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Journal of Interactive Marketing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A, STRAT-B, WH-B
Language English
Title Return on Quality Improvements in Search Engine Marketing
Volume 26
Number 3
Year 2013
Page from 141
Page to 154
DOI https://doi.org/10.1016/j.intmar.2011.11.001
Open Access N

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Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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