Starjournal Quotation Abou Nabout, Nadia, Skiera, Bernd. 2013. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Marketing Science (32(2)): 213-220.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Science
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Number 32(2)
Year 2013
Page from 213
Page to 220

Associations

People
Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Interactive Marketing and Social Media IN (Details)
Google Scholar: Search