Quotation Abou Nabout, Nadia, Lillienthal, Markus, Skiera, Bernd. 2014. Empirical Generalizations in Search Engine Advertising. Journal of Retailing. 90 (2), 206-216.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Journal of Retailing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A+, STRAT-A, WH-A
Language English
Title Empirical Generalizations in Search Engine Advertising
Volume 90
Number 2
Year 2014
Page from 206
Page to 216
DOI https://doi.org/10.1016/j.jretai.2014.03.002
Open Access N

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Abou Nabout, Nadia (Details)
External
Lillienthal, Markus
Skiera, Bernd
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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