Quotation Abou Nabout, Nadia. 2015. A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns. European Journal of Marketing, 49 (5/6), 668-691.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal European Journal of Marketing
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C, WH-B
Language English
Title A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns
Volume 49
Number 5/6
Year 2015
Page from 668
Page to 691
URL http://www.emeraldinsight.com/doi/full/10.1108/EJM-08-2013-0424
DOI https://doi.org/10.1108/EJM-08-2013-0424
Open Access Y

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Abou Nabout, Nadia (Details)
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Interactive Marketing and Social Media IN (Details)
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