Quotation Gruber, Verena, Traxler, Nicole, Schlegelmilch, Bodo B.. 2014. An Investigation of CSR Practices in Bottom-of-the-Pyramid Markets, Stakeholders' Perceptions and their Potential for Development and Innovation. 6th International Conference on Corporate Sustainability and Responsibility, Berlin, Deutschland, 08.10.-09.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title An Investigation of CSR Practices in Bottom-of-the-Pyramid Markets, Stakeholders' Perceptions and their Potential for Development and Innovation
Event 6th International Conference on Corporate Sustainability and Responsibility
Year 2014
Date 08.10.-09.10
Country Germany
Location Berlin

Associations

People
Gruber, Verena (Former researcher)
Traxler, Nicole (Details)
Schlegelmilch, Bodo B. (Details)
Organization
Competence Center for Nonprofit Organizations and Social Entrepreneurship WE (Details)
International Marketing Management IN (Details)
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