Quotation Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2014. Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. In AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms, Hrsg. Rebecca Hamilton und Alberto Sa Vinhas, M-20-M-21. San Francisco: American Marketing Association.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design
Title of whole publication AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms
Editor Rebecca Hamilton und Alberto Sa Vinhas
Page from M-20
Page to M-21
Location San Francisco
Publisher American Marketing Association
Year 2014

Associations

People
Zniva, Robert (Details)
Lienbacher, Eva (Former researcher)
Schnedlitz, Peter (Details)
Organization
Retailing and Marketing IN (Details)
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