Quotation Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2014. Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. AMA Summer Marketing Educators Conference, San Francisco, Vereinigte Staaten/USA, 01.08.-03.08..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design
Event AMA Summer Marketing Educators Conference
Year 2014
Date 01.08.-03.08.
Country United States/USA
Location San Francisco
URL https://www.ama.org/events-training/Conferences/Pages/AMA-2014-Summer-Marketing-Educators-Conference.aspx

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People
Zniva, Robert (Details)
Lienbacher, Eva (Former researcher)
Schnedlitz, Peter (Details)
Organization
Retailing and Marketing IN (Details)
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