Quotation Mitchell, V.-W., Schlegelmilch, Bodo B., Mone, S.D.. 2014. Beyond A Dyadic View On Value Co-Creation: A Multi-Actor Perspective from Business Networking Events. Global Marketing Conference, Singapur, Singapur, 15.08.-18.08..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Beyond A Dyadic View On Value Co-Creation: A Multi-Actor Perspective from Business Networking Events
Event Global Marketing Conference
Year 2014
Date 15.08.-18.08.
Country Singapore
Location Singapur

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Mitchell, V.-W. (Cass Business School, United Kingdom)
Mone, S.D.
Organization
International Marketing Management IN (Details)
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