Quotation Schlegelmilch, Bodo B.. 2014. International Product, Pricing, and Promotion Strategies. In Proceedings of the 56th Academy of International Business Conference, Hrsg. Academy of International Business, ---. Vancouver, Canada:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title International Product, Pricing, and Promotion Strategies
Title of whole publication Proceedings of the 56th Academy of International Business Conference
Editor Academy of International Business
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Location Vancouver, Canada
Year 2014

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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