Quotation Thürridl, Carina. 2010. Brand Ambassadors 2.0: User-Generated Advertising and its Impact on Brands. Diplomarbeit, Universität Innsbruck.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Diploma thesis
Language English
Title Brand Ambassadors 2.0: User-Generated Advertising and its Impact on Brands
Academic institution Universität Innsbruck
Year 2010
URL http://www.uibk.ac.at

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Thürridl, Carina (Former researcher)
Organization
Institute for Marketing and Consumer Research IN (Details)
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