Thürridl, Carina. 2010. Brand Ambassadors 2.0: User-Generated Advertising and its Impact on Brands. Diplomarbeit, Universität Innsbruck.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Diploma thesis |
| Language | English |
| Title | Brand Ambassadors 2.0: User-Generated Advertising and its Impact on Brands |
| Academic institution | Universität Innsbruck |
| Year | 2010 |
| URL | http://www.uibk.ac.at |
Associations
- People
- Thürridl, Carina (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)