Szöcs, Ilona. 2013. The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad. Dissertation, Institute for International Marketing Management.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Dissertation |
| Language | English |
| Title | The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad |
| Academic institution | Institute for International Marketing Management |
| Year | 2013 |
| URL | http://epub.wu.ac.at/cgi/search/simple?q=sz%C3%B6cs&_action_search=Search&_action_search=Search&_order=bytitle&basic_srchtype=ALL&_satisfyall=ALL |
Associations
- Projects
- Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Corporate Reputation
- People
- Szöcs, Ilona (Former researcher)
- Organization
- International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)