Quotation Szöcs, Ilona. 2013. The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad. Dissertation, Institute for International Marketing Management.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Dissertation
Language English
Title The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad
Academic institution Institute for International Marketing Management
Year 2013
URL http://epub.wu.ac.at/cgi/search/simple?q=sz%C3%B6cs&_action_search=Search&_action_search=Search&_order=bytitle&basic_srchtype=ALL&_satisfyall=ALL

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Projects
Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Corporate Reputation
People
Szöcs, Ilona (Former researcher)
Organization
International Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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