Quotation Cesareo, Ludovica, Stöttinger, Barbara. 2014. Consumer-directed Anti-Counterfeiting Meansures (CAMs): A Review and Preview. EMAC Annual Conference, Valencia, Spanien, 03.06.-06.06.2014.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Consumer-directed Anti-Counterfeiting Meansures (CAMs): A Review and Preview
Event EMAC Annual Conference
Date 03.06.-06.06.2014
Location Valencia
Country Spain
Year 2014

Associations

People
Stöttinger, Barbara (Details)
External
Cesareo, Ludovica (Sapienza - Università di Roma, Italy)
Organization
International Marketing Management IN (Details)
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