Quotation Stöttinger, Barbara, Cesareo, Ludovica. 2014. It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. In Let's get engaged! Crossing the Threshold of Marketing's Engagement Era, Hrsg. American Marketing Society, x-x. Indianapolis: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment
Title of whole publication Let's get engaged! Crossing the Threshold of Marketing's Engagement Era
Editor American Marketing Society
Page from x
Page to x
Location Indianapolis
Publisher -
Year 2014

Associations

People
Stöttinger, Barbara (Details)
External
Cesareo, Ludovica (Sapienza - Università di Roma, Italy)
Organization
International Marketing Management IN (Details)
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