Quotation Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2011. There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises. Academy of Marketing Science World Marketing Congress, Reims, Frankreich, 19.07.-23.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises
Event Academy of Marketing Science World Marketing Congress
Year 2011
Date 19.07.-23.07.
Country France
Location Reims

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Haas-Kotzegger, Ursula (Details)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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