Quotation Haas-Kotzegger, Ursula, I., Assiouras, Schlegelmilch, Bodo B., G., Skourtis. 2011. Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.11.-30.11.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement
Event Australian and New Zealand Marketing Academy Conference (ANZMAC)
Year 2011
Date 28.11.-30.11
Country Australia
Location Perth

Associations

People
Haas-Kotzegger, Ursula (Details)
Schlegelmilch, Bodo B. (Details)
External
G., Skourtis
I., Assiouras
Organization
International Marketing Management IN (Details)
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