Quotation Fisch, Jan Hendrik, Ross, Jan-Michael. 2011. Timing the start of new product development: creating switching options in the face of volatile material prices. AMA Summer Marketing Educators' Conference, San Francisco, Vereinigte Staaten/USA, 05.08-07.08..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Timing the start of new product development: creating switching options in the face of volatile material prices
Event AMA Summer Marketing Educators' Conference
Year 2011
Date 05.08-07.08.
Country United States/USA
Location San Francisco

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People
Fisch, Jan Hendrik (Details)
External
Ross, Jan-Michael
Organization
Global Business and Trade DP (Details)
International Business (Details)
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