Quotation Götze, Elisabeth, Prange, Christiane, Uhrovska, Iveta. 2009. Children's Impact on Innovation Decision Making. A Diary Study. European Journal of Marketing 43 (1/2): 264-295.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal European Journal of Marketing
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C, WH-B
Language English
Title Children's Impact on Innovation Decision Making. A Diary Study.
Volume 43
Number 1/2
Year 2009
Page from 264
Page to 295
Reviewed? Y

Associations

People
Götze, Elisabeth (Details)
Prange, Christiane (Former researcher)
External
Uhrovska, Iveta
Organization
International Marketing Management IN (Details)
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