Quotation Schuh, A., Scheuch, F.. 1993. Internationalization and Marketing Projects. In: Cleland, D./Gareis, R. (eds.): Global Project Management Handbook. 10-3 bis 10-19, New York: McGraw-Hill, Inc.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Internationalization and Marketing Projects
Year 1993

Associations

People
Schuh, Arnold (Details)
Scheuch, Fritz (Details)
Organization
Marketing (Former organization)
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