Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. In European Marketing Academy 42nd Annual Conference, Hrsg. Forthcoming, 00-00. Valencia: EMAC.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search |
Title of whole publication | European Marketing Academy 42nd Annual Conference |
Editor | Forthcoming |
Page from | 00 |
Page to | 00 |
Location | Valencia |
Publisher | EMAC |
Year | 2014 |
Associations
- People
- Karpienko, Radoslaw (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)