Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. In European Marketing Academy 42nd Annual Conference, Hrsg. Forthcoming, 00-00. Valencia: EMAC.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search |
| Title of whole publication | European Marketing Academy 42nd Annual Conference |
| Editor | Forthcoming |
| Page from | 00 |
| Page to | 00 |
| Location | Valencia |
| Publisher | EMAC |
| Year | 2014 |
Associations
- People
- Karpienko, Radoslaw (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)