Quotation Hoenen, Anne Kristin, Venzin, Markus. 2012. TRANSFORMING CARLSBERG INTO A COSMOPOLITAN FIRM: THE ACQUISITION OF SCOTTISH & NEWCASTLE. Reference no. 312-154-1.


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Abstract

This is part of a case series. The Carlsberg 'A case' (the first in a series of three cases on Carlsberg's transformation journey) reviews the effects of the consolidation of the global beer industry on the strategic position of the Danish brewer. The case starts with a brief introduction of the Carlsberg Group, which is followed by a description of the main structural features of the global beer industry and how they evolved over a span of two decades. The case then focuses on the discussion of a large acquisition Carlsberg undertook in Russia which allows to discuss several issues: analysis of industry structure; development of strategic options in the light of industry changes; and M&A capabilities.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Case study
Language English
Title TRANSFORMING CARLSBERG INTO A COSMOPOLITAN FIRM: THE ACQUISITION OF SCOTTISH & NEWCASTLE
Source Reference no. 312-154-1
Year 2012
URL http://www.thecasecenter.org

Associations

People
Hoenen, Anne Kristin (Former researcher)
External
Venzin, Markus (Bocconi University, Italy)
Organization
Institute for International Business (Fisch) (Details)
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