Quotation Hoenen, Anne Kristin, Hansen, Michael W.. 2013. Carlsberg in India: Entry Strategy in Global Oligopolistic Industries. In: The Global Brewery Industry: Markets, Strategies, and Rivalries, Hrsg. Jens Gammelgaard, Christoph Dörrenbächer, 166-195. Cheltenham, UK: Edward Elgar Publishing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Carlsberg in India: Entry Strategy in Global Oligopolistic Industries
Title of whole publication The Global Brewery Industry: Markets, Strategies, and Rivalries
Editor Jens Gammelgaard, Christoph Dörrenbächer
Page from 166
Page to 195
Location Cheltenham, UK
Publisher Edward Elgar Publishing
Year 2013
URL http://www.e-elgar.co.uk/bookentry_main.lasso?id=14953
ISBN 9781781006344

Associations

People
Hoenen, Anne Kristin (Former researcher)
External
Hansen, Michael W. (Copenhagen Business School, Denmark)
Organization
International Business (Details)
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