Quotation Scheuch, F.. 1987. Corporate Identity: Vom Schlagwort zum Instrument des integralen Marketing. Thexis, 4, S. 26 ff


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Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Thexis
Title Corporate Identity: Vom Schlagwort zum Instrument des integralen Marketing
Year 1987
Reviewed? Y

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Scheuch, Fritz (Details)
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