Quotation Havlicek, Carina Daniela. 2012. Emotionen schaffen Präferenzen. transfer - Werbeforschung & Praxis 58 (1): 40-48.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Emotionen schaffen Präferenzen
Volume 58
Number 1
Year 2012
Page from 40
Page to 48

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Havlicek, Carina Daniela (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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