Quotation Fehn, Angela, Puck, Jonas. 2014. Introducing Metaphor Complexity: How Exectuvies Can Use Metaphors to Communicate Strategy in MNCs. Academy of Management Conference, Philadelphia, Vereinigte Staaten/USA, 01.08.-05.08..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Introducing Metaphor Complexity: How Exectuvies Can Use Metaphors to Communicate Strategy in MNCs
Event Academy of Management Conference
Year 2014
Date 01.08.-05.08.
Country United States/USA
Location Philadelphia

Associations

People
Puck, Jonas (Details)
External
Fehn, Angela (Universit├Ąt Passau, Germany)
Organization
International Business (Details)
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