Quotation Ruzeviciute, Ruta, Kamleitner, Bernadette. 2014. Attractiveness of monetary and non-monetary rewards in loyalty programs: What works better? AMA Winter Conference, Orlando (FL), United States/USA, 21.02-23.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title Attractiveness of monetary and non-monetary rewards in loyalty programs: What works better?
Event AMA Winter Conference
Date 21.02-23.02
Location Orlando (FL)
Country United States/USA
Year 2014

Associations

People
Ruzeviciute, Ruta (Former researcher)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
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