Lienbacher, Eva, Holweg, Christina, Rychly, Nicole, Schnedlitz, Peter. 2013. CSR in Food Retailing: What's Really on Customers' Minds?. In AMA Winter Marketing EducatorsÂ’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24, Hrsg. Aric Rindfleisch, Jim Burroughs, 235-243. Las Vegas, Nevada, USA: American Marketing Association.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | CSR in Food Retailing: What's Really on Customers' Minds? |
| Title of whole publication | AMA Winter Marketing EducatorsÂ’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24 |
| Editor | Aric Rindfleisch, Jim Burroughs |
| Page from | 235 |
| Page to | 243 |
| Location | Las Vegas, Nevada, USA |
| Publisher | American Marketing Association |
| Year | 2013 |
| ISBN | 978-1-62748-887-7 |
Associations
- People
- Lienbacher, Eva (Former researcher)
- Holweg, Christina (Details)
- Rychly-Resetar, Nicole (Details)
- Schnedlitz, Peter (Details)
- Organization
- Institute for Retailing & Data Science IN (Details)