Lienbacher, Eva, Holweg, Christina, Rychly, Nicole, Schnedlitz, Peter. 2013. CSR in Food Retailing: What's Really on Customers' Minds?. In AMA Winter Marketing EducatorsÂ’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24, Hrsg. Aric Rindfleisch, Jim Burroughs, 235-243. Las Vegas, Nevada, USA: American Marketing Association.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | CSR in Food Retailing: What's Really on Customers' Minds? |
Title of whole publication | AMA Winter Marketing EducatorsÂ’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24 |
Editor | Aric Rindfleisch, Jim Burroughs |
Page from | 235 |
Page to | 243 |
Location | Las Vegas, Nevada, USA |
Publisher | American Marketing Association |
Year | 2013 |
ISBN | 978-1-62748-887-7 |
Associations
- People
- Lienbacher, Eva (Former researcher)
- Holweg, Christina (Details)
- Rychly-Resetar, Nicole (Details)
- Schnedlitz, Peter (Former researcher)
- Organization
- Institute for Retailing & Data Science IN (Details)