Quotation Lienbacher, Eva, Holweg, Christina, Rychly, Nicole, Schnedlitz, Peter. 2013. CSR in Food Retailing: What's Really on Customers' Minds?. In AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24, Hrsg. Aric Rindfleisch, Jim Burroughs, 235-243. Las Vegas, Nevada, USA: American Marketing Association.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title CSR in Food Retailing: What's Really on Customers' Minds?
Title of whole publication AMA Winter Marketing Educators’ Conference 2013 Challenging the Bounds of Marketing Thought. AMA Educators Proceedings, Volume 24
Editor Aric Rindfleisch, Jim Burroughs
Page from 235
Page to 243
Location Las Vegas, Nevada, USA
Publisher American Marketing Association
Year 2013
ISBN 978-1-62748-887-7

Associations

People
Lienbacher, Eva (Former researcher)
Holweg, Christina (Details)
Rychly-Resetar, Nicole (Details)
Schnedlitz, Peter (Details)
Organization
Retailing and Marketing IN (Details)
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