Quotation Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumers' Experiences of Product-Harm Crises. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal:


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Conceptualizing Consumers' Experiences of Product-Harm Crises
Title of whole publication Proceedings of the 41st European Marketing Academy
Editor EMAC
Page from -
Page to -
Location Portugal
Year 2012

Associations

People
Haas-Kotzegger, Ursula (Details)
Schlegelmilch, Bodo B. (Details)
Organization
Zentrum für Auslandsstudien (ZAS) (Details)
International Marketing Management IN (Details)
Google Scholar: Search