Quotation Ring, A., Diamantopoulos, Adamantios, Schlegelmilch, Bodo B.. 2012. Drivers of Export Segmentation Effectiveness. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Drivers of Export Segmentation Effectiveness
Title of whole publication Proceedings of the 41st European Marketing Academy
Editor EMAC
Page from -
Page to -
Location Portugal
Publisher -
Year 2012

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Diamantopoulos, Adamantios (University Vienna, Austria)
Ring, A.
Organization
International Marketing Management IN (Details)
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