Quotation Robson, M.J., Katsikeas, C.S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2013. Alliance Capability, Tie Strength, and Performance in International Strategic Alliances. Winter Marketing Educators' Conference, Las Vegas, Vereinigte Staaten/USA, 15.02.-17.02..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Alliance Capability, Tie Strength, and Performance in International Strategic Alliances
Event Winter Marketing Educators' Conference
Year 2013
Date 15.02.-17.02.
Country United States/USA
Location Las Vegas

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Katsikeas, C.S.
Pramböck, Barbara (Austria)
Robson, M.J.
Organization
International Marketing Management IN (Details)
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