Quotation Robson, J.M., Katsikeas, C.S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2013. Leveraging Alliance Capabilities: A Study of Alliance Capability Components, Tie Strength, and Performance in International Strategic Alliances. European Marketing Academy, Istanbul, Türkei, 04.06.06.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Leveraging Alliance Capabilities: A Study of Alliance Capability Components, Tie Strength, and Performance in International Strategic Alliances
Event European Marketing Academy
Year 2013
Date 04.06.06.06.
Country Turkey
Location Istanbul

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Katsikeas, C.S.
Pramböck, Barbara (Austria)
Robson, J.M.
Organization
International Marketing Management IN (Details)
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