Quotation Schlegelmilch, Bodo B., McGoldrick, P., Gruber, Verena, Newholm, T.. 2013. Integrating Social and Environmental Aspects into the Country-of-Origin (coO) Construct: Why a Reconceptualizaton of CoO is Necessary.. Academy of International Business, Istanbul, Türkei, 03.07-06.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Integrating Social and Environmental Aspects into the Country-of-Origin (coO) Construct: Why a Reconceptualizaton of CoO is Necessary.
Event Academy of International Business
Year 2013
Date 03.07-06.07.
Country Turkey
Location Istanbul

Associations

People
Schlegelmilch, Bodo B. (Details)
Gruber, Verena (Former researcher)
External
McGoldrick, P.
Newholm, T.
Organization
International Marketing Management IN (Details)
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