Quotation Diamantopoulos, Adamantios, Ring, A., Schlegelmilch, Bodo B., Doberer, E. 2014. Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance. Journal of International Marketing, 22 (1), 39-61.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of International Marketing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new MAR-A, STRAT-B, WH-B
Language English
Title Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance.
Volume 22
Number 1
Year 2014
Page from 39
Page to 61
DOI https://doi.org/10.1509/jim.13.0075
Open Access N

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Diamantopoulos, Adamantios (University Vienna, Austria)
Doberer, E.
Ring, A.
Organization
International Marketing Management IN (Details)
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